Studying Marketing

When I say ‘marketing’ you probably think of advertisements. True, this is an aspect of marketing, but not what it’s all about. There is more to marketing than just the glossy adverts, Facebook campaigns and Instagram followers.

Marketing is a core business and management discipline that is concerned with identifying needs of customers, coordinating development of new products and services or improvements to existing ones and then promoting these to both old and new customers. With a degree in marketing, you could work in any of these areas within marketing—customer insights (finding out what customers do and want), product development or promotions and communications.

Some of the most popular universities in the United States that offer programmes in marketing include the likes of:

  • Webster University
  • Concordia University
  • Northern Arizona University
  • University of St Thomas
  • Duquesne University

Salary and Career Prospects

Marketing professionals are employed by virtually every company in every sector, including IT and tech, retail and hospitality and banks.

Some of the roles they take up are Marketing Coordinator, Communications Associate, Marketing Manager, Social Media Coordinator and Marketing Project Specialist.

Salaries vary based on job role, industry, experience, qualifications, skills and location. As a guide, marketing professionals earn an average salary of around $64,000 a year (45 lakhs INR).

Why study in USA?

The United States is the most popular destination for international students. Its universities are widely regarded as being among the best in the world for teaching, learning and research. In fact, American universities consistently outrank non-American universities in QS World Rankings every year.

The US economy is the world’s largest. The country is the birthplace of conglomerates like Amazon, Dell, Microsoft, Citi Group, Ford and Walmart. American companies operate in pretty much every sector or industry, ranging from IT and technology to pharmaceutical to retail, transport, and hospitality. Different regions of the United States are known for excelling in different industries. California, for example is a world-leading IT and technology hub and New York is a major business, banking and finance hub. In addition to this, several international agencies like the United Nations, World Bank are headquartered in USA.

The country is a popular tourist destination, with millions of tourists drawn to its vibrant cities, breathtakingly beautiful national parks and landscapes, excellent dining, hospitality and leisure options and historic buildings, museums and art galleries. New York, Chicago, San Francisco, Los Angeles and Seattle are among the biggest cities.

There is no language barrier because English is the de facto official language. However, USA is a multicultural country and several hundred languages are spoken at community level.

International graduates are able to apply for a post-study work permit, or optional practical training (OPT) as it is called in the States for a period of up to 36 months.